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Online Shopping Trends as of July 2011


Online Shopping Facts

eBay Philippines, Philippines’ Leading eCommerce Marketplace, shared key online shopping trends in the Philippines at a media roundtable at Manila. Mr. Ambareesh Murty, Country Manager, eBay Philippines & Mr. Abhimanyu Lal, Business Head, eBay Philippines briefed the media that Filipinos are active online shoppers in a variety of product categories.

Mr. Ambareesh Murty informed the media that the Philippines is showing healthy trends of an active eCommerce market with entrepreneurial sellers and enthusiastic online shoppers:
Trend#1: Filipino women are active online shoppers: Over 50% of registered users on eBay Philippines are women.
Trend#2: Lifestyle is the category of choice for Philippines: As many as 74% of online shoppers bought in the Lifestyle Vertical followed by in Technology.
Trend#3: Metro Manila has the most active online shoppers: The most active buyer cities in the Philippines are Metro Manila, Cebu, Davao, Cabanatuan & Baguio.
Trend#4: Filipino sellers are extremely entrepreneurial: Over 3000 eBay sellers in the Philippines make their primary or secondary income from their eBay sales.
Trend#5: Filipinos are savvy shoppers with an eye for a great deal: Consumers in Philippines are always looking to stretch their budget by snagging a great deal. In fact, on eBay’s group buying site Kuponan, Filipinos have so far saved 6.7 mn peso through the great deals on products & services.
Trend#6: Filipinos prefer brand new fixed price products: Online shoppers in the Philippines prefer brand new fixed price products as opposed to second hand or auction format.
Mr. Ambareesh Murty, Country Manager, eBay Philippines said, “We are delighted with the response from both buyers and sellers in the Philippines to eBay’s focus on providing the best safe, easy deals in the market. We will continue to increase our efforts to evangelise eCommerce to more Filipinos. 
eBay Philippines is a vibrant eCommmerce marketplace. A piece of women’s clothing sells every 3 minutes. A health or beauty product sells every 3 minutes. A toy sells every 4 minutes. A women’s handbag sells every 6 minutes. A piece of jewellery sells every 6 minutes. A collectable sells every 8 minutes. A mobile handset sells every 10 minutes. A book or magazine sells every 14 minutes.

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